奔驰股票

宝马孙玮眼中的“豪华” 个性化定制契合需求

1YUE16RI,ZAIHUAZHENGSHITUICHULEJINNIANDESHOUKUANXINCHE—— M xDrive。TADESHANGSHIJIANGZAIXIFENSHICHANGYU、DENGHAOHUAPINPAIDEQIJIANCHANPINXINGCHENGZHIJIEJINGZHENG。DANGXIASHICHANG“DINGZHIHUA”BUDANSHIXINDEQUSHI,GENGSHIGAODUANDEDAIMINGCI,ERZAIZHEIYICENGMIANYIJINGZOUZAILEQIANLIE。ZAISHANGSHIFABUHUIXIANCHANG,BAOMAJITUANDAQUQIYESHIWUFUSUNWEIXIANGWANGSHANGCHESHIBIAOSHI:“BAOMARENWEI,HAOHUADEZUIGAOJINGJIESHIZUIJINGLIANGDEPINZHI、DUTEDEJIANGXINYUGEXINGHUADINGZHIDEWANMEIJIEHE。JIANDANLAISHUO,NENGDINGZHIDEHAOHUA,CAISHIZUIQIHESHIDAIXUQIUDEHAOHUA。”JIEXIALAIWOMENJIUTINGTINGSUNWEISHIRUHEQUANSHITAXINZHONG“NENGDINGZHIDEHAOHUA”。

宝马孙玮眼中的“豪华” 个性化定制契合需求-图1

宝马孙玮眼中的“豪华” 个性化定制契合需求-图1

豪华与运动的制高点

“ZAIHENDUORENDERENZHILI,YUNDONGXINGSHIBAOMAPINPAIZUIXIANZHUDETEZHENG,BAOMADEHAOHUAYUANZIDUIYUNDONGDESHENKELIJIE,ZHEIYIDIANWUYISHIZHENGQUEDE。DANSHI,WOMENXIWANGDAJIALEJIE,DANJIUHAOHUADESHUXINGERYAN,BAOMAYEZAOYIZHANZAISHIJIEDEZUIGAOFENG。”SUNWEIQIANGDIAOYUNDONGHEHAOHUAZHEIDUIER“XIONGDI”JIESHIBAOMASUOZHUIQIUDEJIZHI。

JUSUNWEIJIESHAO,BAOMARENWEI,HAOHUADEZUIGAOJINGJIESHIZUIJINGLIANGDEPINZHI、DUTEDEJIANGXINYUGEXINGHUADINGZHIDEWANMEIJIEHE。JIANDANLAISHUO,NENGDINGZHIDEHAOHUA,CAISHIZUIQIHESHIDAIXUQIUDEHAOHUA。BAOMAPINPAIBENSHENJIUJIJUGEXINGMEILI,FENGFUDECHANPINXIAN、FENGFUDEXUANZHUANGPEIZHI,YIJI“ZHUANSHUDINGZHI”FUWU,YOUZAIBUDUANQIANGHUAWOMENPINPAIDEGEXING。ZAIZHEIGEJICHUSHANG,BMWGEXINGHUADINGZHI,DINGYILEZHEILEIFUWUDEZUIGAOJI。

能定制的“豪华”才是真豪华

宝马孙玮眼中的“豪华” 个性化定制契合需求-图1

SUNWEIZAITANJIDINGZHIYUHAOHUAZHIJIANDEGUANXISHI,TIDAOLEBMWPINPAIDINGZHIDE“BIZU”BMW L7:“SHANG90NIANDAI,YINGSHISHANGDASHI“LAOFOYE”KAER LAGEFEIDEYAOQIU,BAOMAZAITAXIANFENGSHEJIDEJICHUSHANG,WEITABENRENJINGXINDINGZHILEDUYIWUERDEBMW L7。ZHEICIDEKUAJIERANGBMWGEXINGHUADINGZHIGUANGWEIRENZHI。MUQIAN,WOMENYIJINGXIANGQUANQIUKEHUJIAOFULECHAOGUO40WANLIANGGEXINGHUADINGZHIDEBAOMAQICHE,MEIYILIANGDOUYUZHONGBUTONG、MEIYIGEBUTONGDOUDAIBIAOZHEDINGJIDEGONGYIHEPINZHI。”

奔驰股票SUNWEIJINYIBUBIAOSHI,BAOMAXUEMAIZHONGDEGONGCHENGSHIWENHUA,JILIZHEWOMENBUDUANTIAOZHANGONGCHENGSHEJIDEJIXIAN,DAZAOCHUCHAOJIJIASHIJIQI;ERBAOMADEJIANGRENJINGSHENYUGONGCHENGSHIWENHUAYIMAIXIANGCHENG,TAMENGEGEDUJUJIANGXIN、YIJINGZHANDEGONGYI,ZIZIBUJUANDIZHUIQIUWANMEI。

宝马孙玮眼中的“豪华” 个性化定制契合需求-图2

2016NIAN,BAOMASHOUCIJIANGGEXINGHUADINGZHIYINRUDAOZHONGGUOSHICHANG,ZAITANDAOGAIDINGZHIYOUHELIANGDIANSHI,SUNWEITANDAO:

奔驰股票YI.SHOUXIANSHICHEQI。BMWGEXINGHUADINGZHIJINSHUQIDELINGGAN,YUANZIYUZUANSHI、BAOSHIHEXIYOUKUANGWUDEYAOYANLIANGDUHEXUANLISECAI。WOMENLIYONGTESHUDEQILIAOCHENGFENHEKAOJIUDEPENTUGONGYI,RANGQICHEZAIZIRANGUANGXIANXIABIANHUANCHULIUGUANGYICAIDEFENGFUSHIJUEXIAOGUO,SANFACHUFEITONGXUNCHANGDEZHIGAN。

ER.CHENEIDEZHENPI。WOMENZHIJIEXUANZEXINGYEZUIGAOBIAOZHUNDEMerinoKUOZHANZHENPI,BINappaHAIGAOCHUYIGECENGJI。TADUIYUANLIAODEZHENXUANJINHUKEKE,ZUIZHONGDESHIYONGBILIBUHUICHAOGUO30%。TAYOUZHETIANERONGBANXINIDECHUGAN,KEYIYINGZAOCHUJIZHIDEGANGUANTIYAN。

奔驰股票SAN.CHENEIDEMUSHI。WOMENSHIYONGGAOJIJINGZHIWENLIMUSHI,QUYONGDINGJIMUCAI,BAOMAGONGJIANGSHIJINGGUO20DUOGEBUZHOUDEXIXINZHIZUO,RANGCHENGXINGDESHIBANJINKENENGBAOLIUZIRANDEWENLI,SIZHANGWENBANDUYIWUER。”TINGWANSUNWEIDEJIESHAO,NINKENENGHUIWEN:SHENMEYANGDECHENENGPEIDESHANGZHEIXIEMINGGUICAIZHINI?

“TONGCHANGQINGKUANGXIA,ZHEIXIETESHUDEXUANCAIHEGONGYIDOUXUYAODINGZHI,ERWOYAOGAOSUDAJIADESHI,JIJIANGSHANGSHIDEXINBMW MLiJIANGBAZHEIXIEDINGZHIXUANXIANGLIEWEIBIAOZHUNPEIZHI。TONGSHI,WOMENHAIWEIZHEITAIQIJIANCHEXING,ZHUNBEILELIANGZHONGFENGGEJIERANBUTONGDESHEJI,FENBIEQIANGDIAODUTEDEYUNDONGQIZHIHESHEHUAFENGGE。RUGUOKEHUHAIYOUGENGGAODEYAOQIU,BMWWANQUANDINGZHIFUWUKESUISHIMANZU。”SUNWEIDUIYUHAOHUAGEXINGHUADINGZHIJIYULEDAAN。

BMW在高端领域力推的完全定制方案

奔驰股票CHULEJUBUWEIZHIDINGZHIYIWAI,BMWHAITIGONGWANQUANDINGZHIFANGAN,ZHEIXIANGFUWUYU2016NIAN7YUESHOUCIDENGLUZHONGGUOSHICHANG——“KEHUKEYISHEJIZIJIZHUANSHUDEHUIZHANG,SHENZHIKEYIZHIDINGZIJIYUANZILIDEYIKESHULAIZUONEISHI。SHISHISHANG,CONGQUNIAN8YUEKAISHI,BAOMAYIJINGCHENGWEIDIYIGEZAIZHONGGUOYINRUWANQUANDINGZHIFUWUDEHAOHUAQICHEPINPAI。ZHEIXIANGFUWUTUICHUBANNIANYILAI,YOUCHAOGUO300WEI7XIKEHUXUANZELEGEXINGHUADINGZHIFUWU,ERZHEIDANGZHONG,YOUYOUYUE15%DEKEHUXUANZELEZUIGAOJIDEWANQUANDINGZHI。ZAIDIYUFENBUSHANG,JIANGZHEDIQUDEKEHUDUIDINGZHIFUWUDEJIESHOUDUZUIGAO,CHAOGUOZHENGTIDE50%。ZHEIXIELAIZIKEHUDEJIJIFANKUI,ZHENGMINGLEWOMENDUIHAOHUAQUSHIDEPANDUANSHIZHUNQUEDE。TONGSHI,ZHEIXIESHUJUYEKEYIBANGZHUWOMENGENGHAODILIJIEZHONGGUOKEHUDEXUQIU。”SUNWEIGAOSUWANGSHANGCHESHI。

BMW 7——系重新定义豪华

宝马孙玮眼中的“豪华” 个性化定制契合需求-图3

SUNWEIZUIHOUZONGJIEDAO:“GEXINGHUADEXUQIUCUNZAIYUMEIGERENDENEIXINSHENCHU,WOMENDOUXIWANGZIJIDEXINAIZHIWUDOUNENGQIARUQIFENDIZHANXIANCHUZIWODEGEXINGHEPINWEI。WOMENZAIZHONGGUODE7XIKEHUPINGJUNNIANLINGSHI39SUI,BIOUZHOUKEHUYAONIANQINGHENDUO,TAMENJUYOUFEICHANGQIANGDECHUANGYEJINGSHEN,YOU55%SHIQIYEZHU,QIZHONGBUFACHUANGXINXINGDEQIYE。DUIYUZHEIYANGDEKEHU,TAMENXUYAODEHAOHUABUZAISHIBIAOMIANHUADE,ERSHINEIHAN,SHIZHISHI、YANJIEHEGEXINGDEBIAODA。BMW 7XIZHUZHANGDECHUANGXINDETIYANSHI“HAOHUA”,ZHENGSHICHUANGXIN、JIAYU、PINZHIYUGEXINGDEWANMEIRONGHE,WOMENDEXINBMW M760LiJIUSHIZHEIYIQIEZUIHAODEZHENGMING!!”(WANGSHANGCHESHI 2017NIAN1YUE16RI SHANGHAIBAODAO)

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