奔驰股票

瑞虎7等多车成爆款 奇瑞正向造车进入“收益期”

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瑞虎7等多车成爆款 奇瑞正向造车进入“收益期”-图1

网上车市:范总,应该说今年是奇瑞一个产品发力的一个大年,我们有很多的产品去发布,您也给我们的网友朋友们来介绍一下今年以来奇瑞汽车的一些变化?

范星:今年是奇瑞进入到战略2.0阶段首批推出的产品,刚才主持人说了今年是一个产品大年,当然不光是产品大年,今年是奇瑞的品牌大年。

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网上车市:一个全新的奇瑞的形象,并且我们叫奇瑞2.0转型时代,很想和范总沟通这样一个话题,今年中国品牌冲的都很猛,甚至挤占了很大一部分合资品牌的市场空间,中国品牌这两年的仗打赢了,赢得很出色,到底赢在什么点上,为什么会打赢?

范星:如果我们说打赢,我们看哪些方面表现的足够好?第一个来说我觉得自主品牌整个发展的历程,当然这个里面奇瑞也是重要的历程的见证者。实际上2001年到2010年左右的时间,汽车市场高速增长,每年平均40%—50%高速增长,这个阶段实际上应该说自主品牌一方面抓住了市场的机遇,但是另外一方面我们还可以看到这个还属于原始生产阶段,因为市场足够大,增长又这么快,整个中国消费者都是首次,所以说只要你把产品做出来就有人用,所以我们说是原始增长阶段。

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奔驰股票JINRUDAO2.0JIEDUANDEHUADUIYUNEIZAIPINZHIDEYAOQIUYUELAIYUEGAO,BIRUSHUOJINTIAN85HOUDEYONGHUYIJINGCHENGWEIZHENGGESHICHANGGOUCHEDEZHULIRENQUN。85HOUDENIANQINGRENWEISHENMEGENQIANMIANYIDAIDEREN,BIRUSHUO70HOUHUOZHE80HOU,GENWODANGNIANMAICHEDESHIHOUYOUHENDADEQUBIE,DANGCHUWOMENMAITAIDESHIHOUSHIDIYITAICHE,BUDONGCHE。JINTIANDEXIAOFEIZHE,SUIRANSHINIANQINGRENDIYITAICHE,DANSHISHIJISHANGSHITASHIYOUGUOGOUCHEJINGYANDEREN,YINWEITAJISHIZIJISHISHOUCIGOUCHE,TAJIALIKENENGYOUGUOCHE,JISHIJIALIMIANMEIYOUCHE,QINQIPENGYOUKENENGYEYOUCHE,ZAIBUJIQIMADAGUOCHUZUCHE,SUOYITAYOUYONGCHEDETIYAN,ERQIESHENGHUOPINZHIYUELAIYUEGAO,TADUIPINZHIDEYAOQIUYUELAIYUEGAO,SUOYIWOMENKANDAONIANQINGRENDEBIANHUAHEYAOQIU。

奔驰股票ERQIRUIJINTIANWOMENSUOYOUZUODEGONGZUOHEXINJIUSHIZHUAZHULEZHEIYIBUFENRENDENIANQINGHUADEXUQIU,DUIYUCHANPINTIYANDEYAOQIU,DUIYUPINPAIGOUTONGDEYAOQIU,SHENZHIYUDUIYUXIAOSHOUFUWUDEYAOQIUBAZHEISANGEHUANJIEZUOHAOJIUNENGDAZAOQUANXINDEKEHUTIYAN。WOMENSHUOZAIZHEIGEJIEDUANHEXINDEHAISHINEIZAIDECHANPINPINZHI,NEIZAIDECHANPINPINZHIWOJUEDEYOUYIGEFANGMIAN,JINTIANNAQIRUIDEYIGESHUZIFENXIANGDE,JINTIANDUIYUCHANPINDEKEKAOXING,HENGLIANGCHANPINKEKAOXINGZUIZHONGYAOZHIBIAOJIUSHISANGEYUEDEGUZHANGSHU,JINTIANZHENGGEHEZIPINGJUNSHUIPINGDAGAIZAI30,QIRUIYIJINGNENGZUODAO25,ZHEIGE25DAIBIAOQIRUIXIANZAIYIJINGNENGZAIHENDUOFANGMIANDADAOZHULIUDEHEZIPINPAISHUIPING,NEIWOJUEDEZAIZHEIGEJIEDUAN,YEJIUSHISHUOHEXINDESHISHUOZIZHUPINPAIDEQIYE,DAJIADECHANPINPINZHIDOUNENGDEDAOGENGJINYIBUDEFAZHAN,ZHEISHIYIGEXIANZAIDEBIANHUA。

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DISANGELAISHUOWOJUEDEDAIBIAOLEZIZHUPINPAIZHENGTISHILITISHENG,ZHEIBUGUANGSHICHANPINFANGMIAN,HAIYOUXIAOSHOUFUWUTIYAN,KEHUTIYANDETISHENG,JINTIANWOMENQUDAOHENDUODEZIZHUPINPAILIMIANKEYIKANDAO,BUGUANSHIYINGJIANHAISHIRUANJIAN,DOUNENGDADAOHEZIPINPAIDETONGYANGDEJIBIE,ZHEISHIHENZHONGYAODE。

网上车市:刚才范总体到2.0时代,最杰出的代表应该是瑞虎7,我们刚刚上市的也是一款非常出色的车型,对于2.0时代的奇瑞来说它的一些显著的特征会是什么呢?

范星:奔驰股票2.0时代的显著特征的话,我们在1.0时代整个核心的奇瑞战略打造的是体系能力,它包括九大运营体系,比如说我们的正向研发的体系,第二个称之为全球化生产方式,我们称之为CPS。在2.0阶段核心打造的是客户体验,在2.0阶段我们有一些标志性的东西,第一个对于客户的理解,围绕客户建立的所有东西,核心是对于年轻人的理解。第二个是产品品质能提升,能做到不光是自主领先,而是要达到合资品牌的水平。第三个还是我们整个营销的2.0。

奔驰股票WOSUIBIANJUJIGELIZI,JINNIANWOMENYIJINGMIANXIANGXIAOFEIZHETUICHULEDISANDAIXINGXIANGDIAN,10YUEFENWOMENYOU80JIA,DAONIANDIDAGAIYUJIDADAO160JIA,DIERGEDUISUOYOUYONGHUDEJIESHOUCENGMIAN,JIANLILEQUANGUODESHIPINJIANKONGTIXI,JIUSHIWEILEBAOZHENGNIANQINGRENJINRUDAOQIRUIMEIYIGEDIANTADETIYANSHIYIZHIDE。DISANGESHOUHOUDEGUOCHENG,WOMENDETOUMINGCHEJIAN,XIAOFEIZHEZAINISHOUHOUDEHUANJIE,XIUCHEDEMOUYIGEHUANJIEDOUKEYISHISHIJIANCEDAOZIJICHELIANGWEIXIUDEZHUANGKUANG,TOUMINGHUA。DISANGESHICHEZHUJULEBU,WOMENJINNIAN9YUEFENSHANGXIANDE,ZAIZHEIGECHEZHUJULEBUSHIJIYUYIDONGHULIANWANGDE,ZAIZHEIGEYIDONGHULIANWANGDESHIDAIXIAYONGHUGENQIRUICHANSHENGGENGHAODEGOUTONG,SHIXIANGENGHAODEKOUBEI。

网上车市:我们也看到在奇瑞的产品阵容当中,不是像有一些中国品牌一样SUV唯大,可能因为SUV热搞了很多SUV产品,我们又是有艾瑞泽5这样的报款,又有很多SUV的提供,我们接下来这种产品的布局计划是会继续均衡发展,还是说我们也会推出更多适应用SUV的车型?

范星:奔驰股票是这样的,中国市场有中国市场发展的特点,当然我们现在可以看到SUV份额越来越高,这个是基于人民生活方式的变化,更多强调生活品质的是提升,周末出去玩,所以SUV市场增长非常好,包括国家政策没有很高的限制,你看美国大型SUV比较多,欧洲市场SUV的份额没有这么多,我觉得这是一个中国特殊市场的发展。

DIERGEDUIYUQIRUIZISHENGUIHUALAISHUOYIDINGSHILIANGTIAOTUIBINGZOU,BIRUSHUODUIYUJIAOCHESHICHANGLAISHUO,YIGEFANGMIANWOMENKANDAOZHENGGEJIAOCHESHICHANGZENGSUBUGAO,SHENZHIYUHAIYOUA0JI,A00JISHICHANGFANERZAIFUZENGZHANG,DANSHIAJIDEJIAOCHESHICHANG,ZHEISHIZUIDADEYIGEXIFENSHICHANG,NIANXIAOLIANGDOUSHIJIBAIWANDESHICHANGGUIMO,RUGUONIMENNENGXIWANGCHENGWEIYIGEZIZHULINGXIANDEQIYE,BINGQIENENGCHENGWEIYIGECANYUGUOJIHUAJINGZHENGDEQIYE,YIDINGBUNENGBAZHEIKUAISHICHANGDIUDIAO,ZHEISHIZUIDADEYIGESHICHANG,SUOYIJINTIANTUICHULEAIRUIZE5,WEISHENMEYUEXIAOLIANGKEYIGUOWAN?ZHEIGESHICHANGYIDINGYAOBUNENGFANGQI。TONGSHIWOMENYAOKANDAOSUVDEJINYIBUXIFEN,JINNIANWOMENTUICHULERUIHU7,SHIJISHANGWOMENZAIAJIDESUVSHICHANGXIANZAIYEZUODAOLESHUANGCHE,YIGESHI,YIGESHIRUIHU7。RUIHU7SHIDAZAOMIANXIANGJINGPIN、GENGGAODUANDESUV,HEXINGCHENGDADANG。WOMENSHIMIANDUIA0JIDEXIAOXINGSUVSHICHANG,XINGCHENGGENDESHUANGCHEDADANG,GENGPIANXIANGYUWENZHONGYIXIEDEREN,QIANGDIAOYIXIESHIYONGXING,ERGENGQIANGDIAOSHISHANG,YUNDONGKUANGENGQIANG,MIANXIANGYUNIANQINGYIDAI。SUOYIWEILAIWOMENHAIHUIGENJUZHENGGESHICHANGDEFAZHANJIXUTUICHUFENLEIGENGJIAMINGXIDEYIXIEXIFENSHICHANGCHEXING,BAOKUOCHUANTONGNENGYUAN,HAIYOUXINNENGYUAN。

网上车市:刚好你也谈到了更多车型的推出,因为我们知道瑞虎7所承载的X是奇瑞完全正向开发的非常有扩展性的平台,接下来这个平台的产品会不会在2017年有一些新的车型的呈现?

范星:我们是有这样一个机会,对于T1X平台实际上是对整个自主行业的第一款专业的SUV平台,我不知道广大的网友对于平台熟不熟悉,实际上一个平台对于企业来说是非常重要的。好处有几个方面。第一个你拥有平台以后,因为它是柔性化,比如说车长、轴距、轮距可以进行调整的,如果你拥有了产品平台,你所有的技术经验可以去积累,如果你拥有了平台就可以持续的进行产品换代了,我之前看过某一篇文章说为什么自主品牌没有换代?因为你每一个车都是全新打造的,当然你的技术经验没办法积累,没办法实现换代,这是一个。

奔驰股票DIERGELAISHUOYINWEINISHIYIGEROUXINGHUADEYIGEPINGTAI,WOMENKEYIXIANGXIANGYIXIAYIGE10WANLIANGJIBIEGENYIGE100WANLIANGJIBIEDENIJUEDENAYIGEGENGNENGDEDAOBAOZHANG,SUOYIDIERGEHAOCHUSHIPINZHINENGDEDAOBAOZHANG,GENGJIAWENDINGDEBAOZHANG。

奔驰股票DISANGECHENGBENGENGDI,ZUIZHONGHUIHUIKUIJIXIAOFEIZHE,WOJUEDEPINGTAIDUIYUYIGEQIYEFEICHANGZHONGYAO。

网上车市:范总您也谈谈刚才上市的瑞虎7现在市场销量情况怎么样?

范星:瑞虎7,从期望的角度来说的话基本上还是达到我们的期望,甚至于超越我们的期望,前面说了上市时间的时候终端订单就超过1.5万,现在确实非常抱歉的告诉所有的用户,但是基本上终端订车要等到超过一到两个月的时间,产能现在还是不足的,特别是在年底旺季到来的时刻,一个是本身产品很受追捧,第二个因为季节的因素,当然我们现在也在配资开户 我们所有的供应商,现在还不能完全满足用户的需求,但是也请广大用户放心,我们会以最快的时间把车子交到用户的手上,并且在等待的过程中我们会跟大家保持配资开户 。

网上车市:所以好的产品会第一时间得到用户的反馈。您看今年我们奇瑞汽车推出了这么多新的产品,整体来说奇瑞汽车市场销量会达到什么样的水平?

范星:奔驰股票对于整个奇瑞集团来说1—10月份我们完成了51万台,同比增速是23%,整个集团的规划到年底预计可实现70万的销量,当然包括整个奇瑞集团,同比增速能达到27%,比整体行业的增速要高的。

网上车市:预测一下明年,2017年我们应该也会有新的产品,包括今年布局了两款新的SUV,会不会2017年的销量会比现在有一个很大的进步?

范星:我想是这样的,前面主持人谈到了今年是一个产品大年,是一个品牌大年,明年我们核心做的第一个事打造奇瑞,营造客户的口碑,这是我们第一件事要做的,第二个今年推出新产品,明年是奇瑞实现战略转型后的二次腾飞,这是我们定的目标或者方向。当然从新产品的推出来说,明年我们会继续推出一款全新一代的新瑞虎5,跟现有瑞虎5不是完全一个平台的,全新的车型。

WANGSHANGCHESHI:ZHEIGEWOHAISHIJIANYIWANGYOUDUOGUANZHUYIXIA,YINWEIZAIXIANZAIZHEIYIDAIRUIHU5SHANGYIJINGFEICHANGMINGXIANTIXIANQIRUIZHENGXIANGYANFADENENGLILE,HENKUAIYOUYAOJINXINGYICIHUANDAI。

WOMENFEICHANGGANXIEZAIZHEIGESHIDUANNENGGOUYAOQINGDAOLAIZIQIRUIQICHEDEFANXINGFANZONGJIESHOUWOMENDECAIFANG,XIEXIENIN。

范星:谢谢各位网友,谢谢主持人!

奔驰股票(WANGSHANGCHESHI 2016NIAN11YUE19RI GUANGZHOUBAODAO)

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